The start of a new year provides plenty of excitement and opportunity, so what should your firm be doing to make the most of it? Here are five tips that could help you get 2018 off to a strong start:
Take a fresh look at your finances
For all businesses – but particularly the smallest firms – financial efficiency is absolutely crucial, possibly making the difference between success and failure.
Make sure you are taking full advantage of whatever financial advantages are available to you, such as tax relief and other government incentives for small companies and start-ups.
The start of a new year can also be the ideal time to renew your cost management strategies. If you find that you are overspending – on office space or fixed overheads that you don’t really need, for example – now is the time to do something about it.
Differentiate your business
Showing how you offer something different to competitors can help your enterprise gain valuable custom going into the new year.
When you are working on new business prospects and sales leads, focus specifically on what the client wants and how your firm has the unique qualities required to deliver it.
If many of the providers in your sector tend to take a similar approach to sales and concentrate on certain claims or offerings, distinguish yourself by doing something different.
Make new plans
Tried-and-trusted business methods may have served you fairly well in the past, but if you have ambitions to take your venture to the next level in 2018, it might be time to aim higher and come up with new goals.
You could launch a targeted project to identify and bring in new business, or look into new technologies, incentives and training programmes that could reinvigorate your workforce.
If you feel that your company has been held back by outdated or inefficient practices in the past, use the new year as an opportunity to re-evaluate them.
Consider a brand refresh
Refreshing your brand can make a big difference to your visibility to potential clients and the overall success of your marketing efforts.
Before committing to a project, ask some questions to make sure the time is right for a brand refresh. If elements of your brand such as your logo, core messaging and colour scheme are starting to look old or irrelevant, it’s probably time for a change.
Similarly, if your business has gone through some significant alterations or shifted its outlook since you first came up with your branding, think about what can be tweaked to present a strong, coherent image to clients.
Re-energise your employees
Getting people energised and ready to work after they return from the Christmas break can be a challenge, but this time of year can also provide opportunities to renew people’s enthusiasm for their jobs.
Rather than expecting staff to get straight back into their old routines, use the new year to ask people what they would like to do differently or what they hope to achieve in 2018.
Focusing on employee engagement and morale can be a great way to stimulate productivity and get the business off to a positive start to the year.
Posted by Julie Tucker
Image courtesy of iStock/Rawpixel
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